Should We Always Start With the Customer?
A sharp intake of breath but hear me out….answer this question. Do you want your customer experiences to provide value in equal measure to your customers and your business? Which Came First, The Chicken Or Egg? Let me share some examples of why I have posed this question and think to yourself which did the […]
Business Process Mapping
Are you looking to improve your business process, build a new product, save cost, or understand customers’ product requirements? Business process mapping is an essential tool to do this. Process modeling is not just for the realms of large manufacturing plants looking to optimize operations it is also a highly effective tool when applied to […]