INTELLIGENT Customer Experience

The 6 Factors

The Key to successful digital innovation
Go to INNOVATION

INNOVATION

HARVEST new ideas
IDENTIFY the winning idea
REFINE the chosen idea
PROPOSE the idea to others

Go to Marketing

Marketing

IDENTIFY the market
ENTRY into the market
Grow MARKET SHARE
Establish BRAND

Go to Profit

Profit

Build solid REVENUE channels
Optimise COSTS

DELIVERY

PREPARE your organisation
DISCOVERY Strategy, Persona & Process
REQUIREMENTS to design/build against
DESIGN & BUILD product
Product DEPLOYMENT
MAINTAIN product
ITERATE on what you learn

INSIGHT

MEASURE everything
IDENTIFY the Pain
VALIDATE through qualitative feedback
UTILISE externally & internally

Go to Leadership & Culture

Leadership & Culture

Provide PURPOSE & VISION
LEAD don’t manage
Nurture VALUES & BEHAVIOURS
RECRUIT, DEVELOP & RETAIN People
Equip with SKILLS & EXPERTISE
COMMUNICATION, Communication, Communication

ABOUT us

| CUSTOMER EXPERIENCE | DIGITAL TRANSFORMATION | DIGITAL MARKETING | BUSINESS GROWTH |
Inspire
Inform
Educate
Equip
Empower

Breaking innovation down into manageable parts increases the chances of delivering and subsequent success. If you’re looking to transform an existing product, embarking on a new project or continuing on a digital journey, this site is for you.

Our goal is to Inspire, Inform, Educate, Equip and Empower our unique audience - Business Analysts, Product Owners and Product Managers - using 6 key factors of digital projects.

Every business strives to provide great customer experiences, intelligent customer experience takes this one step further encompassing the realisation of business benefits during the process of creation. Business benefits are the 'WHY' of every customer experience and the reason for providing one.

IntelligentCX shares experiences, frameworks, tools/resources and theories, within a simple 6 factor framework to help broaden thinking and deliver successful digital projects driving you and your business to greater things.

About

Alastair Jupp

Founder
20 years experience as a leader in digital projects, strategy, business analysis, product management, sales and marketing. Developing the vision, strategy, ideas and successful execution of digital transformation projects.

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