Now the pain points customers encounter have been identified the next step is to establish which are able to be eased by a service from your business. This service will be the ‘pull’ which draws customers to your brand, design thinking...
What is the first thing your customers do before embarking on a new project, product development or service provision, this is the start point of any customer’s future need. Understanding this can be hugely beneficial in enabling your company to build...
Sharp intake of breath but hear me out…. the principles of developing an intelligent customer experience hang heavily on the answer to this question. An intelligent customer experience, IntelligentCX, gives to the customer and the business in equal measure. Examples of...
