In the context of IntelligentCX, platform data and content, come in a variety of guises and is invariably the most challenging and most forgotten aspect of any application build. Creativity and innovation typically focuses on features that customers see and interact...
Now the pain points customers encounter have been identified the next step is to establish which are able to be eased by a service from your business. This service will be the ‘pull’ which draws customers to your brand, design thinking...
MAP your business, MAP your customer. The starting point of building Intelligent Customer Experiences is to enable the discovery of what causes your business and your customers the most pain in achieving goals set, to do this we need to create experience...
Over the coming weeks IntelligentCX will be publishing the 10 steps to building digital platforms which enable great intelligent customer experiences. These steps will come in the form of 10 articles (11 including this one!) which are designed to help, support...
Considering the onset of IoT, the Internet of Things, the answer is a resounding yes! With its proliferation well and truly progressing, 50 billion devices by 2020 all connected together, IoT enables limiting customers purchasing choice and control under the guise...
What is the first thing your customers do before embarking on a new project, product development or service provision, this is the start point of any customer’s future need. Understanding this can be hugely beneficial in enabling your company to build...
Innovation is a fashionable accessory in business at the moment with evangelists, innovation leaders, ideators and multitude of other creative titles popping up among creative geniuses but too much creative and not enough execution could be the single biggest risk to...
Sharp intake of breath but hear me out…. the principles of developing an intelligent customer experience hang heavily on the answer to this question. An intelligent customer experience, IntelligentCX, gives to the customer and the business in equal measure. Examples of...
